DYW Moray champions #nowrongpath campaign

July 27, 2018

The Ask: Download a #nowrongpath poster here to complete and post a picture of you holding it on to social media on 7th August 2018.  Please get as many of your colleagues, friends and family to support the campaign by doing the same!


People are being encouraged to take part in a national campaign being championed by DYW Moray to highlight that there are many different avenues for young people to reach their dream career.
With young people receiving their exam results on August 7, DYW Moray is supporting the ‘No Wrong Path’ initiative and is encouraging others to get involved.

The social media campaign was initially launched in 2017 by DYW Moray’s colleagues in Glasgow, but now the Moray-based government funded organisation is driving the campaign forward for the region.

Sarah Baxter, manager of DYW Moray explained: “On August 7, when young people across the region are getting exam results, we want to flood Twitter with the message that grades are not the be all and end all. We want people to share their stories about what they did when they left school and where they are now.”


Sarah added: “We want as many people to get involved as possible to make a powerful message.”
Sarah herself will be sharing that she left school as a carer and is now the manager of DYW Moray. 

“We want the message to come from a variety of people who have reached their career goals through various channels with the message that there is #nowrongpath,” explained Sarah. “We want to inspire young people and it’s really easy to get involved. All people have to do is post a picture of themselves on their own social media channels with the message of what they did when they left school and what they do now, using the hashtag #nowrongpath.”

DYW Moray’s remit is to nurture links between young people looking for work, and employers looking for dynamic, young workers.


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t: 01343 546000

e: sarah.baxter.moray@uhi.ac.uk

e: aimee.stephen.moray@uhi.ac.uk 

a: Moray College UHI  

   Moray Street 


   IV30 1JJ

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