STUDENTS from a Moray secondary school were tasked with creating a marketing strategy for a local town as part of a collaboration with DYW Moray, Visit Scotland, Moray Speyside Tourism and Gordon Castle.
Three groups of young people studying National 5 Travel & Tourism at Milnes High School in Fochabers were each given a town to represent and were set the challenge of creating a marketing campaign for their assigned town.
They were given presentations from Jo Robinson, regional director of Visit Scotland and Jennifer Kelly, marketing manager at Gordon Castle to give them an insight in how to market a destination at both local and national level. The pupils were then left to come up with their own strategies.
The challenge saw the Moray towns of Aberlour, Lossiemouth and Forres hitting the spotlight with each team delivering presentations to a panel of judges which included Jo Robinson & Jennifer Kelly, Laurie Piper and Shona Nisbet from Moray Speyside Tourism and Sarah Medcraf from the Moray Chamber of Commerce.
The team representing Aberlour won the challenge and they were given afternoon tea at Gordon Castle as a treat.
Sarah Baxter, Manager of DYW Moray said:
“This challenge encompasses everything that DYW Moray is about – partnering real businesses and organisations with schools to give real life experience and scenarios of what will be expected of young people when they go out into the world of work. We are grateful to all those who invested their time in this. It was such a valuable exercise for the National 5 Travel & Tourism students and the feedback that we got was fantastic. It was fun, but really did open their eyes to one aspect of working in this sector. Congratulations also to the team representing Aberlour."
Jo Robinson, VisitScotland Regional Director said:
“I was very impressed with the ideas for marketing campaigns in Moray Speyside that the pupils came up with and I am delighted they took on board much of the insight we shared on destination marketing.
“Tourism is the heartbeat of the Scottish economy, causing a ripple effect that touches every industry and community, creating employment and economic growth. I have really enjoyed engaging with the National 5 Travel and Tourism pupils and I hope this project has inspired them to consider a career in this incredibly rewarding industry.”
Laurie Piper, Operations Manager of Moray Speyside Tourism said,
“We were glad to be involved in this project. It gave the pupils involved an opportunity to discover how special Moray Speyside’s towns and villages are and what makes our area a world-class destination for visitors from around the world.”